Brands redirect advertising budgets to gaming and AVGC-XR as India's creative economy accelerates

Exchange4Media reports that brands are redirecting advertising budgets towards gaming and AVGC-XR sectors as India's creative economy expands. The shift reflects growing recognition of these segments' commercial potential and audience reach. The movement underscores how India's animation, VFX, gaming, and extended reality sectors are increasingly attracting mainstream marketing investment and becoming integral to brand strategy in the region.

Reported by Exchange4Media. This is a wire brief — read the full story here.