Crossword launches Manga Mania campaign across 133 stores in India

AnimationXpress reports that Crossword bookstores is launching Manga Mania, a nationwide campaign featuring thousands of original manga titles across 133 stores. The initiative reflects growing mainstream acceptance of manga readership in India, moving beyond niche fandom status. Crossword's expansion into manga retail signals rising commercial confidence in the segment's domestic market potential.

Reported by AnimationXpress. This is a wire brief — read the full story here.