Indian animation studios turn YouTube into their launch pad

AnimationXpress reports that Indian animation studios are leveraging YouTube as a distribution platform for their content. The outlet illustrates the shift with an example of a toddler in Jakarta discovering animated content through the platform's algorithm-driven recommendations, bypassing traditional television network scheduling. The strategy reflects how digital platforms are reshaping how Indian animation reaches global audiences without conventional broadcast gatekeepers.

Reported by AnimationXpress. This is a wire brief — read the full story here.