India's animation industry shifting from services hub to IP powerhouse, ET M&E Summit explores

ET BrandEquity reports on discussions at the ET M&E Summit 2026 regarding India's animation sector's transition from a services-centric model to original IP creation. The summit examined how Indian studios are building proprietary intellectual property alongside their traditional outsourcing work, marking a strategic shift in the industry's positioning within the global animation landscape.

Reported by ET BrandEquity. This is a wire brief — read the full story here.