Kayhan Entertainment shifts strategic focus to original IP creation

Indiantelevision.com reports that Kayhan Entertainment is redirecting its business strategy towards developing original intellectual property. The shift represents the company's commitment to creating proprietary content rather than relying solely on outsourced or adaptation-based projects, signalling a broader industry trend among Indian AVGC firms toward building owned franchises and franchiseability in animation and VFX sectors.

Reported by indiantelevision.com. This is a wire brief — read the full story here.