Prime Focus to form virtual reality and advertising JV in India

Indian Television Dot Com reports that Prime Focus is forming a joint venture focused on virtual reality and advertising in India. The move marks the company's expansion into India's growing XR sector, combining expertise in VFX and production with advertising capabilities. Details regarding the JV structure, investment, and operational timeline were not disclosed in the announcement.

Reported by Indian Television Dot Com. This is a wire brief — read the full story here.