Zee Entertainment pivots to sports, animation and VFX for growth

The Economic Times reports that Zee Entertainment is diversifying beyond television, strategically investing in sports, animation, and VFX sectors for future growth. The move reflects the media conglomerate's efforts to expand revenue streams and capitalise on India's growing AVGC industry. Zee's commitment to animation and VFX production underscores the sector's increasing commercial importance within the broader entertainment landscape.

Reported by The Economic Times. This is a wire brief — read the full story here.