Gyrus AI showcases AI-powered media search and virtual product placement at Broadcast India

AnimationXpress reports that Bengaluru-based Gyrus AI unveiled two AI-driven solutions at the Broadcast India Show: Semantic Media Search and Virtual Product Placement. Semantic Media Search automates the archival process by analysing video frames and extracting contextual information, allowing users to retrieve content through natural-language queries without manual tagging.

Global sales director Ganesh Kapde demonstrated how the technology understands scenes contextually—for instance, searching for "a person standing with arms open" could identify specific actors across footage. The platform's Knowledge Graph connects information across archives, enabling broadcasters to quickly locate moments like "Rohit Sharma hitting a six" across IPL seasons.

Virtual Product Placement analyzes scenes to identify suitable moments for brand integration, matching advertisements to narrative context rather than inserting them arbitrarily. Gyrus AI operates on a yearly subscription model based on indexed footage hours. The company has attracted interest from broadcasters, sports organisations and post-production studios managing large media libraries, and plans further expansion across Asian and Dubai trade events.