XR

Extended reality in India — VR, AR and immersive production.

Monday, 29 January 2024

AnimationVFXGamingComicsXRKarnataka

Karnataka targets 30,000 AVGC jobs by 2028

Analytics India Magazine reports on Karnataka's plans to create 30,000 jobs in animation, VFX, gaming, comics, and XR by 2028. The state initiative aims to strengthen its position as a major hub for India's growing AVGC-XR sector. The report details the state's strategy to achieve this employment growth target, supporting talent development and industry expansion in the region.

via analyticsindiamag.com

Friday, 6 October 2023

India re-elected as AIBD president for third successive term

According to a Press Information Bureau statement, India has been re-elected as President of the Asia-Pacific Institute for Broadcasting Development (AIBD) for a third consecutive term. This reflects India's leadership role in regional broadcasting and media development, with potential implications for AVGC-XR sector coordination and policy influence across the Asia-Pacific region.

via PIB

Tuesday, 19 September 2023

VFXXR

Mo-Sys and NVIDIA collaborate to revolutionise broadcast technologies

Digital Studio India reports that Mo-Sys and NVIDIA have partnered to advance broadcast technology solutions. The collaboration aims to enhance production capabilities for the broadcast and media sector, leveraging NVIDIA's computing expertise and Mo-Sys's specialisation in camera tracking and virtual production systems. This partnership is expected to deliver innovation in real-time graphics and studio workflows for content creators in India and globally.

via Digital Studio India

Thursday, 7 September 2023

XR

SBI Life Insurance launches LifeVerse Studio for metaverse

Indian Startup News reports that SBI Life Insurance has entered the metaverse space with the launch of LifeVerse Studio. The initiative represents a significant corporate investment in XR technology by a major Indian financial services company, expanding the metaverse ecosystem within the country and demonstrating enterprise adoption of immersive technologies in India's growing AVGC-XR sector.

via Indian Startup News

Friday, 16 June 2023

XR

MetaStudios and AjnaLens partner to advance XR-based learning

The Times of India reports that MetaStudios and AjnaLens have partnered to develop extended reality solutions for educational applications. The collaboration aims to reinvent learning methodologies through XR technology, combining both companies' expertise in immersive digital experiences and educational innovation. This partnership strengthens India's XR sector by bringing together players focused on transforming how learners engage with educational content through immersive technologies.

via The Times of India

Wednesday, 24 May 2023

India to become larger player in global AVGC industry, says Assemblage's Arjun Madhavan

Adgully reports that Arjun Madhavan of Assemblage has expressed confidence in India's expanding role within the global animation, VFX, gaming, and comics sector. The statement reflects growing optimism about the country's capacity to strengthen its position in the international AVGC market, though specific details about growth drivers or timelines were not disclosed in the report.

via Adgully.com

Tuesday, 18 April 2023

Ministry of I&B holds national workshop on draft AVGC policies

The Press Information Bureau reports that India's Ministry of Information and Broadcasting has organised a national workshop and consultation on draft AVGC policies. The initiative aims to gather stakeholder feedback on policies governing the animation, visual effects, gaming, comics, and extended reality sectors. This consultation represents a key step in developing comprehensive regulatory frameworks to support India's growing creative industries ecosystem and international competitiveness.

via PIB

Monday, 26 December 2022

AVGC Task Force Report recommends National AVGC-XR Mission with dedicated budget

The AVGC Task Force has released recommendations calling for a National AVGC-XR Mission backed by budgetary allocation, according to a Press Information Bureau statement. The report underscores the government's commitment to developing India's animation, VFX, gaming, comics, and extended reality sectors. The proposed mission aims to strengthen infrastructure, talent development, and industry competitiveness within the Indian AVGC-XR ecosystem. Details on the budgetary outlay and implementation timeline remain to be announced.

via PIB

Wednesday, 27 July 2022

XR

Indian AR artists breaking traditional boundaries in digital art

Homegrown.co.in reports on Indian augmented reality artists who are expanding conventional artistic practices through immersive technology. The publication highlights how these creators are leveraging AR tools to transcend classical art forms and explore innovative storytelling methods. Their work demonstrates India's growing capacity in the XR space, positioning the country as a hub for emerging digital art practitioners who blend traditional aesthetics with cutting-edge immersive technologies.

via homegrown.co.in

Saturday, 5 March 2022

India establishes AVGC task force to shape metaverse future

Firstpost reports that India has set up an Animation, Visual Effects, Gaming and Comics task force. The initiative signals governmental focus on strengthening the country's digital creative sectors and their role in emerging metaverse technologies. The task force is expected to guide policy and industry development across animation, VFX, gaming, comics, and extended reality applications.

via Firstpost

Tuesday, 1 February 2022

Union Budget 2022: AVGC taskforce to boost animation employability

Inc42 reports that India's Union Budget 2022 announced the establishment of an AVGC (Animation, VFX, Gaming, Comics) taskforce aimed at enhancing employability in the animation industry. The initiative represents government recognition of the sector's growth potential and commitment to developing skilled talent within India's creative industries, addressing workforce development needs in this expanding field.

via Inc42

Friday, 31 December 2021

Indian M&E industry projected to reach USD 55-70 billion by 2030

ET BrandEquity reports that India's media and entertainment sector is forecast to expand to USD 55–70 billion by 2030. The projection underscores the growth trajectory of India's creative industries, encompassing animation, VFX, gaming, comics, and XR segments. This expansion reflects rising investments, increasing global demand for Indian content, and strengthening domestic consumption patterns within the AVGC-XR ecosystem.

via ET BrandEquity

Friday, 17 September 2021

XR

Indian startups building the metaverse ecosystem

Analytics India Magazine reports on Indian startups developing metaverse technologies and platforms. The publication examines which emerging companies are working on immersive digital environments, virtual worlds, and extended reality infrastructure. The feature highlights the growing involvement of Indian entrepreneurs in the metaverse space, a key segment within the broader XR sector's expansion in India.

via analyticsindiamag.com

Wednesday, 30 June 2021

Design and film institutes must expand capacity for animation industry

Business Today reports that premier Indian institutes including NID, IDC, and FTII need to significantly expand their educational capacity to support growth in the animation and creative sectors. The institutes are seen as critical talent pipelines for India's AVGC industry. Expanding capacity at these institutions is essential to meet rising demand from studios and production houses for skilled professionals in animation, visual effects, and related disciplines.

via Business Today

Wednesday, 24 February 2021

GamingXR

India's First PSVR Game Showcased in Behind-the-Scenes Feature

IGN India reports on India's first PlayStation VR game in a behind-the-scenes feature. The report highlights the development and creation process of this milestone gaming title for the Indian XR sector, underscoring the country's growing capability in virtual reality game development and positioning India as an emerging player in the global VR gaming market.

via IGN India

Sunday, 29 December 2019

XR

Interior design service launches via virtual reality platform in India

The Times of India reports on a new interior design service leveraging virtual reality technology. The development represents growing adoption of XR tools in India's design and home improvement sector. Virtual reality platforms enable customers to visualise and customise interior spaces digitally before implementation, potentially reducing design iterations and enhancing client engagement in the Indian market.

via The Times of India

Thursday, 28 March 2019

XR

IITian recreates illusion of Perumthachan's Pond

The New Indian Express reports that an IIT graduate has used XR technology to recreate the optical illusion of Perumthachan's Pond. Perumthachan is a legendary figure in Kerala folklore known for architectural feats. The project demonstrates the application of extended reality in cultural heritage preservation and storytelling, blending traditional narratives with contemporary digital innovation in India's growing XR sector.

via The New Indian Express

Thursday, 16 August 2018

GamingXRKarnataka

Nazara Technologies invests in Bangalore-based VR gaming studio Instasportz

Pocket Gamer.biz reports that Nazara Technologies has invested in Instasportz, a Bangalore-based VR gaming studio. The investment marks Nazara's continued expansion into virtual reality gaming, strengthening its portfolio in India's emerging XR sector. Instasportz develops VR gaming experiences, positioning itself within India's growing interactive entertainment ecosystem.

via Pocket Gamer.biz

Tuesday, 31 July 2018

XRAnimationVFXTelangana

Hyderabad startup launches Virtual Raasta for AR, VR-based video production

The News Minute reports that a Hyderabad-based startup has launched Virtual Raasta, a platform designed for augmented reality and virtual reality video production. The platform aims to support content creators and production teams working in immersive media. This development strengthens India's growing XR ecosystem, particularly in Telangana, which has become a hub for digital innovation and creative technology enterprises.

via The News Minute

Tuesday, 10 July 2018

XR

Amazon to offer virtual reality product trials ahead of Prime Day sale

India Today reports that Amazon is leveraging virtual reality technology to allow customers to experience products before the Prime Day sale on July 16. The retail giant's VR initiative aims to enhance customer engagement and purchasing confidence by enabling immersive product demonstrations through virtual environments ahead of the major shopping event.

via India Today

Wednesday, 20 June 2018

XR

Five cutting-edge virtual reality startups in India to watch

YourStory.com profiles five emerging virtual reality startups operating in India's XR sector. The article identifies promising early-stage companies developing innovative VR solutions and technologies. This snapshot of India's VR startup ecosystem highlights the growing entrepreneurial activity in immersive technology development within the country, showcasing emerging players in the expanding XR landscape.

via YourStory.com

Tuesday, 27 June 2017

XR

Filmmaker Sairam Sagiraju's VR films to screen at LIFF

Analytics India Magazine reports that filmmaker Sairam Sagiraju's VR movies will be screened at LIFF (London International Film Festival). The development highlights India's growing presence in immersive storytelling and virtual reality cinema on the international festival circuit. VR content creation represents an emerging opportunity for Indian creators in the XR segment, demonstrating recognition of domestic talent in innovative filmmaking formats at prestigious global venues.

via analyticsindiamag.com

Thursday, 28 April 2016

XR

Prime Focus to form virtual reality and advertising JV in India

Indian Television Dot Com reports that Prime Focus is forming a joint venture focused on virtual reality and advertising in India. The move marks the company's expansion into India's growing XR sector, combining expertise in VFX and production with advertising capabilities. Details regarding the JV structure, investment, and operational timeline were not disclosed in the announcement.

via Indian Television Dot Com

Sunday, 17 April 2016

XR

Meraki's rapid growth signals virtual reality momentum in India

YourStory.com reports that Meraki has achieved quick success, demonstrating that virtual reality technology is gaining traction in India's market. The piece highlights how the company's expansion reflects growing adoption and viability of XR solutions within the country's AVGC-XR ecosystem. This signals strengthening commercial opportunities for Indian VR ventures and suggests maturing demand for immersive technologies across sectors.

via YourStory.com